Target & Tell - Marketing

Target & Tell

• To increase the numbers of people who ‘choose Ipswich’ for work, shopping or leisure
• To adopt a marketing, events and promotional campaign spanning all four seasons
• To establish a strong consumer brand for Ipswich aimed at encouraging more visits to Ipswich Town Centre, so increasing the size of the available audience
• To increase consumer spend
• To encourage new visitors and to entice those already visiting to do so more often, to stay longer and to spend more
• To raise the profile of Ipswich amongst businesses looking to expand or relocate
• To increase the number of visitors staying overnight in the town centre
• To make the most of the available spend by encouraging loyalty to the town centre amongst residents and employees