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The objectives are delivered through the following core services:-
To help focus all relevant parties on defining a clear strategic path for Ipswich in the future.
The aim is to change the perception that Ipswich is a difficult place to get into -either via public transport or by car.
Ipswich Central's overall marketing aim is to focus on selling Ipswich to a wider audience and to entice them to visit, stay and spend.
Look and Feel focuses on the overall appeal of Ipswich town centre, lifting the standard of presentation on the street, pushing hard for first class customer service and building the perception and practice of civic pride in the town and all its amenities.
Ipswich Central aims to provide extra cleaning and maintenance for the streets and spaces around businesses so that town centre users will increasingly find the trading environment attractive and well cared for. Cleaning to a higher standard and reducing the incidence of litter and graffiti are the principal goals.